MACMILLAN | Go Sober

Go Sober - Sign Up!

 

Macmillan asked us to come up with a concept to help drive people to sign up to their Go Sober for October campaign. We devised a creative that focused on the positive and productive side of not drinking for a month. We then fed this idea through the strong Go Sober visual identity to create a tongue in cheek superhero themed video that ticked all the boxes.

Go Sober - Stick at it!

 

In addition to encauraging people to sign up to Go Sober, Macmillan wanted an addional piece of content that would be targetted at those taking part in the challenge, helping them to 'stick at it' and keep going.