To help promote their new energy service app, Mobile Energy, British Gas asked us to write, direct and produce a series of online videos aimed at young house sharers. Starring the cast of The Only Way Is Essex, we created a series of humorous videos designed for editorial and celebrity news platforms.
The app helps to make managing energy bills easier for 18-25 year old house-mates, and the overall campaign was focused around the theme of 'Life Hacks'.
In the first of our 6 video series, Joey Essex presents a special love-themed 'Life Hack'. Released on Valentine's Day.
This video played up to rumours surrounding who Joey Essex is dating, and was designed to be shared on popular celebrity and news platforms.
Joey, Diags and Arg discuss life hacks, sharing tips that make life easier around the home.
A behind the scenes video from the day's filming.
The funniest outtakes from the day.
Joey Explains The Mobile Energy App
The Towie cast discuss their habits around the house and reveal who their dream flatmate would be.